CyberWar

Si Vis Pacem, Para Bellum

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Play Google’s Game: 101 Easy tips to optimize your website for higher Google search results!

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Amazon Price: $11.89 $11.89 (as of March 28, 2017 13:01 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

You Can Be Found – Everyone Has Equal Opportunity – It’s Not Rocket Science Are you ready to get found on Google, Facebook, Mobile Phones, and more? These are exciting times to be marketing and growing our businesses on the internet and we’re going to show you how to win by Playing Google’s Game! You can do it yourself, or use this book to arm yourself with enough information to find the best website designer for your business. The knowledge you gain here will allow you to join conversations and participate with the professionals that you hire to support your internet marketing strategy. My first book written in 2008, Get Top Ranking On Google…., was born from notes to friends and colleagues—sharing simple tips and techniques that I had learned from the SEO School of Hard Knocks—while bootstrapping my patented products on a very tight budget. By tight budget – I mean free. Unfortunately I had spent all of my money setting up manufacturing and had nothing left for marketing. Big mistake! However, it taught me how to use these free internet platforms, like Google Search, to grow my business. Everything I talk about in this book is Free! While there are many new concepts in this book, all of the tips in my first book are still valid – even surviving all of the latest changes Google has made to their rules. In fact, if people would have followed the advice in my first book, they would not have been penalized by Google’s latest updates. How is that possible? Because I don’t chase the latest fads. I stick to the fundamentals. Google has not changed their fundamental mission to provide the best quality websites to their searchers. The only thing that has changed is how they identify which websites are quality and which ones are not. The book you have in your hand today draws from 25 years of business consulting; learning from my successes and challenges – from my business, students, clients, readers, partners, friends, and colleagues. Through them, I continually gather intelligence for my own businesses and for you. I’m happy to share these secrets with you in this book and on the www.PlayGooglesGame.com blog. There are quite a number of books written on this subject by techies and programmers – for other techies and programmers. My objective is to bring simple, easy to understand tips to the average business leader, using layman’s terms versus technical jargon. Most importantly, I saw a need to explain internet marketing from a business perspective – using real world examples. My goal is not to turn my readers or students into website designers. We all have businesses to run, right? The goal is to give you enough information so that you can find a good website designer and internet marketer. Once you find a good website designer, you will be able to have a meaningful two-way conversation with them, so you can participate in building a website that is suitable for growing your business. How could anyone design a good website for you without your active participation? No one knows your business like you do. I have seen far too many times where the business owner did not participate and ended up with a “cookie cutter” website that had little to do with their business growth plans – after all, you are the expert in your field, right? Once your website is set up properly, you or your staff will be able to continue to create the new and interesting content that Google rewards. My wish is for you is that you gain enough knowledge from this book to enable you to hire the best website designer or internet marketer your budget will allow, and to give you the skills to boost your online business growth. Most good internet marketing companies and website designers appreciate an educated client. After all, you know your business best, and they would want to see you succeed. Enjoy! I wish you fun and prosperity online! Greg

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Managerial Guide for Handling Cyber-Terrorism and Information Warfare

Amazon Price: $84.95 $77.55 You save: $7.40 (9%). (as of March 28, 2017 10:07 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

"Managerial Guide for Handling Cyber-Terrorism and Information Warfare" presents IT managers with what cyber-terrorism and information warfare is and how to handle the problems associated with them. This book explains the roots of terrorism and how terrorism has planted the seeds of cyber-terrorism. The most probable forms of cyber-terrorism and information warfare attacks are presented, including the definitions of these attacks, describing how they work and presenting the most effective ways to combat these threats from an IT management point-of-view. "Managerial Guide for Handling Cyber-Terrorism and Information Warfare" defines the organizational security measures that will decrease an organization's information system vulnerabilities to all types of attacks.

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DDoS 90 Success Secrets – 90 Most Asked Questions On DDoS – What You Need To Know

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There has never been a DDoS Guide like this.

It contains 90 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need–fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about DDoS.
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Ruling the Root: Internet Governance and the Taming of Cyberspace

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In Ruling the Root, Milton Mueller uses the theoretical framework of institutional
economics to analyze the global policy and governance problems created by the assignment of Internet
domain names and addresses. "The root" is the top of the domain name hierarchy and the Internet
address space. It is the only point of centralized control in what is otherwise a distributed and
voluntaristic network of networks. Both domain names and IP numbers are valuable resources, and
their assignment on a coordinated basis is essential to the technical operation of the Internet.
Mueller explains how control of the root is being leveraged to control the Internet itself in such
key areas as trademark and copyright protection, surveillance of users, content regulation, and
regulation of the domain name supply industry.Control of the root originally resided in an
informally organized technical elite comprised mostly of American computer scientists. As the
Internet became commercialized and domain name registration became a profitable business, a six-year
struggle over property rights and the control of the root broke out among Internet technologists,
business and intellectual property interests, international organizations, national governments, and
advocates of individual rights. By the late 1990s, it was apparent that only a new international
institution could resolve conflicts among the factions in the domain name wars. Mueller recounts the
fascinating process that led to the formation of a new international regime around ICANN, the
Internet Corporation for Assigned Names and Numbers. In the process, he shows how the vaunted
freedom and openness of the Internet is being diminished by the institutionalization of the
root.

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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
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