Here Comes Everybody: The Power of Organizing Without Organizations

Rating: 
Amazon Price: N/A (as of May 28, 2017 06:05 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Read Clay Shirky's posts on the Penguin Blog.

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
Continue reading “Here Comes Everybody: The Power of Organizing Without Organizations”

Red Team: How to Succeed By Thinking Like the Enemy

Rating: 
Amazon Price: N/A (as of May 28, 2017 12:15 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

An international security expert shows how competitive organizations can get—and stay—ahead by thinking like their adversaries

Play Google’s Game: 101 Easy tips to optimize your website for higher Google search results!

Rating: 
Amazon Price: $11.89 $11.89 (as of May 28, 2017 01:09 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

You Can Be Found – Everyone Has Equal Opportunity – It’s Not Rocket Science Are you ready to get found on Google, Facebook, Mobile Phones, and more? These are exciting times to be marketing and growing our businesses on the internet and we’re going to show you how to win by Playing Google’s Game! You can do it yourself, or use this book to arm yourself with enough information to find the best website designer for your business. The knowledge you gain here will allow you to join conversations and participate with the professionals that you hire to support your internet marketing strategy. My first book written in 2008, Get Top Ranking On Google…., was born from notes to friends and colleagues—sharing simple tips and techniques that I had learned from the SEO School of Hard Knocks—while bootstrapping my patented products on a very tight budget. By tight budget – I mean free. Unfortunately I had spent all of my money setting up manufacturing and had nothing left for marketing. Big mistake! However, it taught me how to use these free internet platforms, like Google Search, to grow my business. Everything I talk about in this book is Free! While there are many new concepts in this book, all of the tips in my first book are still valid – even surviving all of the latest changes Google has made to their rules. In fact, if people would have followed the advice in my first book, they would not have been penalized by Google’s latest updates. How is that possible? Because I don’t chase the latest fads. I stick to the fundamentals. Google has not changed their fundamental mission to provide the best quality websites to their searchers. The only thing that has changed is how they identify which websites are quality and which ones are not. The book you have in your hand today draws from 25 years of business consulting; learning from my successes and challenges – from my business, students, clients, readers, partners, friends, and colleagues. Through them, I continually gather intelligence for my own businesses and for you. I’m happy to share these secrets with you in this book and on the www.PlayGooglesGame.com blog. There are quite a number of books written on this subject by techies and programmers – for other techies and programmers. My objective is to bring simple, easy to understand tips to the average business leader, using layman’s terms versus technical jargon. Most importantly, I saw a need to explain internet marketing from a business perspective – using real world examples. My goal is not to turn my readers or students into website designers. We all have businesses to run, right? The goal is to give you enough information so that you can find a good website designer and internet marketer. Once you find a good website designer, you will be able to have a meaningful two-way conversation with them, so you can participate in building a website that is suitable for growing your business. How could anyone design a good website for you without your active participation? No one knows your business like you do. I have seen far too many times where the business owner did not participate and ended up with a “cookie cutter” website that had little to do with their business growth plans – after all, you are the expert in your field, right? Once your website is set up properly, you or your staff will be able to continue to create the new and interesting content that Google rewards. My wish is for you is that you gain enough knowledge from this book to enable you to hire the best website designer or internet marketer your budget will allow, and to give you the skills to boost your online business growth. Most good internet marketing companies and website designers appreciate an educated client. After all, you know your business best, and they would want to see you succeed. Enjoy! I wish you fun and prosperity online! Greg

How to Measure Anything in Cybersecurity Risk

Rating: 
Amazon Price: $55.00 $40.37 You save: $14.63 (27%). (as of May 28, 2017 01:55 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A ground shaking exposé on the failure of popular cyber risk management methods

How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In their bestselling book How to Measure Anything, authors Douglas W. Hubbard and Richard Seiersen opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security.
Continue reading “How to Measure Anything in Cybersecurity Risk”

Wikinomics: How Mass Collaboration Changes Everything

Rating: 
Amazon Price: N/A (as of May 28, 2017 04:09 – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.
Continue reading “Wikinomics: How Mass Collaboration Changes Everything”