Corporate Security Crossroads: Responding to Terrorism, Cyberthreats, and Other Hazards in the Global Business Environment

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Even though terrorism poses an increasing threat to multinational companies, corporate leaders can thwart attacks by learning to navigate the complexities of foreign governments, social unrest, and cultural dissonance.

• Covers different operational environments
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Phishing for Phools: The Economics of Manipulation and Deception

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month’s bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.
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Red Team: How to Succeed By Thinking Like the Enemy

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An international security expert shows how competitive organizations can get—and stay—ahead by thinking like their adversaries

Crowdstorm: The Future of Innovation, Ideas, and Problem Solving

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A practical guide to tapping into the abundant ideas and talent outside your organization

Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today’s market, talent and new ideas can be found everywhere.
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