Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006? Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . – Where selling is dead, but ongoing conversation thrives – Where consumers generate the best content about brands – Where people tune out noise and listen to feelings – Where curiosity leads the marketing team – Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
Even though terrorism poses an increasing threat to multinational companies, corporate leaders can thwart attacks by learning to navigate the complexities of foreign governments, social unrest, and cultural dissonance.
• Covers different operational environments
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A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"–artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them.
In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables.
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The only guide you need to understand mechanics behind blockchain technology Today only, get this Amazon bestseller for just $14.38. Regularly priced at $17.38! What the book can offer… This book will help you better understand blockchain, a new computer technology that is changing everything from how financial transactions are made to financial systems themselves. Unlike many other new technologies that emerge on the market, blockchain does not build on pre-existing technology. It actually created an entirely new model for how computer programs can run: in a decentralized, peer-to-peer, open-source manner that is not only virtually impenetrable but also does not require trusted mediaries to authorize transactions. Blockchain's origins go back to the early 1990s, the time when the Internet was beginning to become more accessible to the public. The full concept was laid out in 2008 with Satoshi Nakamoto's white paper on his proposed cryptocurrency, Bitcoin. He developed the blockchain concept into a fully operational program that provides the best security features in all of cyber security. Some programmers saw that blockchain could be used for programs other than Bitcoin. They went on to develop powerful networks such as Ethereum and Blockstack, while other programmers began to experiment with other practical applications that blockchain had. The potential of blockchain is enormous. It enables highly secure transactions that cannot be tampered with. One feature of blockchain, the smart contract, even ensures that all parties involved in a contract carry out their prescribed duties — without the need for any trusted third party or middleman! Thus, there is no need for haggling, disputing claims, or going back and forth on each party's responsibility. Adoption of this technology by insurance, financial, and other institutions carries the potential to save on administrative costs. Blockchain smart contracts could even be used in elections by enabling voters to cast their votes from home and automatically tally them in such a way that the final numbers are indisputable; this has the potential to eliminate voter fraud, reverse low-voter turnout, and the margin of error in counting votes. Even so, the potential that blockchain technology has is only beginning to be recognized. In this book, you will find accurate, detailed information that will help you understand what blockchain is, how it is currently being used, and how you can use it.
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Bitcoin Investing Bitcoin has taken the world by storm and it's only going to grow. What started out as a simple currency that could be used online throughout the whole world while maintaining the anonymity of the user without any outrageous fees has gone on to take over the world. Even those who have never used bitcoin before are familiar with the cryptocurrency and have some idea of how it works. This book is going to discuss the basics of Bitcoin and how you can quickly get started trading, investing, buying or just using Bitcoin to purchase items online. We can't guarantee that you will know EVERYTHING from this book, but we can guarantee you will new and improved knowledge of this revolutionary currency – Bitcoin. What is it? Where did it come from? How do you use it? Is it really just fake internet money created by money launderers? That is precisely what we will be answering in this book. We’ll cover everything you need to know in order to get started with Bitcoin in practical applications like; investing, trading, holding onto them in a wallet, etc. Some of the items discussed in this book: (1) Bitcoin and cryptocurrencies explained. (2) Blockchain and why it works. (3) The future of Blockchain in applications outside of Bitcoin. (4) How to acquire your first Bitcoin. (5) How to invest in Bitcoin and other cryptocurrencies. (6) How to trade Bitcoin to make a profit. (7) How to invest in Bitcoin for the long term. (8) How to buy items online with your Bitcoins. (9) How to remain anonymous with Bitcoin. (10) The importance of Bitcoin security. Bitcoin – The future is happening right now.