Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)

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Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media.

Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.
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Tweets and the Streets: Social Media and Contemporary Activism

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'Tweets and the Streets' analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest. Gerbaudo argues that activists' use of Twitter and Facebook does not fit with the image of a 'cyberspace' detached from physical reality. Instead, social media is used as part of a project of re-appropriation of public space, which involves the assembling of different groups around 'occupied' places such as Cairo’s Tahrir Square or New York’s Zuccotti Park. An exciting and invigorating journey through the new politics of dissent, Tweets and the Streets points both to the creative possibilities and to the risks of political evanescence which new media brings to the contemporary protest experience.

The Dark Sides of the Internet: On Cyber Threats and Information Warfare

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The rapid development in information technology during the last few decades has not only given us greater opportunities to freely search for information and contacts. The growth of the Internet has also created new opportunities for criminal organisations, political activists and terrorists to threaten individuals, companies and countries. Individuals and organisations are also increasingly the targets of attacks and espionage via the web. There are various kinds of illegitimate and criminal activities. Every modern state thus has to create strategies and courses of action in order to protect information, networks and computers that are vital to society from malicious cyber activities. Creating secure systems and minimising risks of information being leaked or tampered with should be a prioritised task. It is also important to understand what threats arise from the information technological revolution. The purpose of this book is to give a broad background to the development of the dark side of the internet and its consequences. It is not about scaremongering, but about creating understanding and knowledge and thus preparedness in order to handle detrimental activities. It describes the changes in progress and what they may mean to society, companies and individuals as well as to the military and police.

Understanding Copyright: Intellectual Property in the Digital Age

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Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:

Looks across a broad range of industries including music, television and film to consider issues of media power and policy.
Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement.
Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.
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Wikipedia and the Politics of Openness

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Few virtues are as celebrated in contemporary culture as openness. Rooted in software culture and carrying more than a whiff of Silicon Valley technical utopianism, openness—of decision-making, data, and organizational structure—is seen as the cure for many problems in politics and business.

But what does openness mean, and what would a political theory of openness look like? With Wikipedia and the Politics of Openness, Nathaniel Tkacz uses Wikipedia, the most prominent product of open organization, to analyze the theory and politics of openness in practice—and to break its spell. Through discussions of edit wars, article deletion policies, user access levels, and more, Tkacz enables us to see how the key concepts of openness—including collaboration, ad-hocracy, and the splitting of contested projects through “forking”—play out in reality.
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