Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006? Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . – Where selling is dead, but ongoing conversation thrives – Where consumers generate the best content about brands – Where people tune out noise and listen to feelings – Where curiosity leads the marketing team – Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
Before smartphones, back even before the Internet and personal computer, a misfit group of technophiles, blind teenagers, hippies, and outlaws figured out how to hack the world’s largest machine: the telephone system. Starting with Alexander Graham Bell’s revolutionary harmonic telegraph,” by the middle of the twentieth century the phone system had grown into something extraordinary, a web of cutting-edge switching machines and human operators that linked together millions of people like never before. But the network had a billion-dollar flaw, and once people discovered it, things would never be the same.
Exploding the Phone tells this story in full for the first time. It traces the birth of long-distance communication and the telephone, the rise of AT&T’s monopoly, the creation of the sophisticated machines that made it all work, and the discovery of Ma Bell’s Achilles’ heel. Phil Lapsley expertly weaves together the clandestine underground of phone phreaks” who turned the network into their electronic playground, the mobsters who exploited its flaws to avoid the feds, the explosion of telephone hacking in the counterculture, and the war between the phreaks, the phone company, and the FBI.
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An in-depth look at Western military technology from the experts at The Economist
Much has been made of the limitations of Western technology when pitted against today's low-tech insurgencies. Modern Warfare, Intelligence and Deterrence: The Technology That is Transforming Themexplores emerging high tech military technologies and places them in the larger context of today's politics, diplomacy, business, and social issues, arguing that, broadly speaking, defense technologies will continue to provide enormous advantages to advanced, Western armed forces.
The book is organized into five parts: land and sea, air and space, the computer factor, intelligence and spycraft, and the road ahead (which examines the coming challenges for Western armies, such as new wars against insurgents operating out of civilian areas). Comprised of a selection of the best writing on the subject from The Economist, each section includes an introduction linking the technological developments to civilian matters.
- Looks at new and emerging military technologies, including the Panzerfaust-3, a German shoulder-fired heat-seeking antitank missile, the MPR-500, an Israeli precision bomb, Russia's Sizzler, an anti-ship missile that can travel 300 kilometers, and many others
- Explains how military and intelligence technologies are changing the world
- Edited by Benjamin Sutherland, a writer for The Economist and expert on the social, political, and business implications of new and disruptive technologies
A fascinating look at Western military technologies, Modern Warfare, Intelligence and Deterrenceis essential reading for business readers and history buffs, alike.