Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.
The Third Edition of this best-selling text has been fully revised and updated to include coverage of the many developments on social network analysis (SNA) over the last decade. Written in a clear and accessible style, the book introduces these topics to newcomers and non-specialists and gives sufficient detail for more advanced users of social network analysis. Throughout the book, key ideas are discussed in relation to the principal software programs available for SNA.
The book provides a comprehensive overview of the field, outlining both its theoretical basis and its key techniques. Drawing from the core ideas of points, lines and paths, John Scott builds a framework of network analysis that covers such measures as density, centrality, clustering, centralisation, and spatialisation. He identifies the various types of clique, component, and circle into which networks are formed, and he outlines an approach to socially structured positions within networks. A completely new chapter in this edition discusses recent work on network dynamics and methods for studying change over time. A final chapter discusses approaches to network visualisation.
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Written by a stellar team of experts, Analyzing Social Networks is a practical book on how to collect, visualize, analyze and interpret social network data with a particular emphasis on the use of the software tools UCINET and Netdraw.
The book includes a clear and detailed introduction to the fundamental concepts of network analyses, including centrality, subgroups, equivalence and network structure, as well as cross-cutting chapters that helpfully show how to apply network concepts to different kinds of networks.
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