The approach is an analogy with the rise of Air Power and its Theories, as well as Air Forces, from the invention of the balloon, by priest Bartolomeu de Gusmão, to the present day, under the focus of Intelligence for military use. Examines aspects of the emergence of Air Power Theories and as in its early days the air vector was seen only as a tool for Intelligence, without any military value as stated by Marshal Foch in 1910, notably with use only for the (Aerial) Reconnaissance, replacing the cavalry and later seen as a replacement to the high spots on the ground, as the Military Doctrine of the time. In this analogy, we have uncovered a probable metric for chronology of emergent Cyber Power in function of the use of the Fifth Dimension: Cyberspace; until then only seen as a source of Intelligence, without any military value. The author leads the audience to question at what timeline point, in the use of Cyberspace, we would be: at the time of the Duque de Caxias balloons (or American Civil War) or UAV? The speaker brings to reflect the questioning of how far away we are from what could be Cyber Power Theories and Cyber Forces (the next Force among Armed Forces) and how Intelligence has and will have a key role in this evolution.
In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.
As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.