You Can Be Found – Everyone Has Equal Opportunity – It’s Not Rocket Science Are you ready to get found on Google, Facebook, Mobile Phones, and more? These are exciting times to be marketing and growing our businesses on the internet and we’re going to show you how to win by Playing Google’s Game! You can do it yourself, or use this book to arm yourself with enough information to find the best website designer for your business. The knowledge you gain here will allow you to join conversations and participate with the professionals that you hire to support your internet marketing strategy. My first book written in 2008, Get Top Ranking On Google…., was born from notes to friends and colleagues—sharing simple tips and techniques that I had learned from the SEO School of Hard Knocks—while bootstrapping my patented products on a very tight budget. By tight budget – I mean free. Unfortunately I had spent all of my money setting up manufacturing and had nothing left for marketing. Big mistake! However, it taught me how to use these free internet platforms, like Google Search, to grow my business. Everything I talk about in this book is Free! While there are many new concepts in this book, all of the tips in my first book are still valid – even surviving all of the latest changes Google has made to their rules. In fact, if people would have followed the advice in my first book, they would not have been penalized by Google’s latest updates. How is that possible? Because I don’t chase the latest fads. I stick to the fundamentals. Google has not changed their fundamental mission to provide the best quality websites to their searchers. The only thing that has changed is how they identify which websites are quality and which ones are not. The book you have in your hand today draws from 25 years of business consulting; learning from my successes and challenges – from my business, students, clients, readers, partners, friends, and colleagues. Through them, I continually gather intelligence for my own businesses and for you. I’m happy to share these secrets with you in this book and on the www.PlayGooglesGame.com blog. There are quite a number of books written on this subject by techies and programmers – for other techies and programmers. My objective is to bring simple, easy to understand tips to the average business leader, using layman’s terms versus technical jargon. Most importantly, I saw a need to explain internet marketing from a business perspective – using real world examples. My goal is not to turn my readers or students into website designers. We all have businesses to run, right? The goal is to give you enough information so that you can find a good website designer and internet marketer. Once you find a good website designer, you will be able to have a meaningful two-way conversation with them, so you can participate in building a website that is suitable for growing your business. How could anyone design a good website for you without your active participation? No one knows your business like you do. I have seen far too many times where the business owner did not participate and ended up with a “cookie cutter” website that had little to do with their business growth plans – after all, you are the expert in your field, right? Once your website is set up properly, you or your staff will be able to continue to create the new and interesting content that Google rewards. My wish is for you is that you gain enough knowledge from this book to enable you to hire the best website designer or internet marketer your budget will allow, and to give you the skills to boost your online business growth. Most good internet marketing companies and website designers appreciate an educated client. After all, you know your business best, and they would want to see you succeed. Enjoy! I wish you fun and prosperity online! Greg
Cybersecurity is a constant, and, by all accounts growing, challenge. This report, the second in a multiphase study on the future of cybersecurity, reveals perspectives and perceptions from chief information security officers; examines the development of network defense measures—and the countermeasures that attackers create to subvert those measures; and explores the role of software vulnerabilities and inherent weaknesses.
The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind.
Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive.
Continue reading “Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning”
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Continue reading “Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)”
A short book packed with tools, tips, and techniques that will get your app high in rankings. This book will help developers and SEO experts understand the
Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
Made for Android Developers, iOS Developers
Continue reading “The Black Book of Mobile Apps Marketing and SEO: Boosting mobile apps revenue. Avoid costly mistakes”